Social marketing playbooks
Each mainstream platform has its own rules and its own funnel. Pick one and run the play.
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Aesthetic teaser feed. The shop window, not the shop.
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TikTok
Reach engine. SFW dance-of-personality to drive bio clicks.
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X (Twitter)
The only mainstream platform that allows explicit content. Conversion engine.
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Free, intent-driven traffic. Every subreddit is its own algorithm.
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Threads
Banter + community building. Pulls IG audience into looser conversation.
▶️
YouTube
Long-form personality + SEO. Slow burn, huge LTV.
☁️
Bluesky
Emerging NSFW-tolerant alt to X. Get the handle, start building.